The growing appeal of Wellness Holidays in Europe

Wellness holidays in Europe are experiencing significant growth, with the industry expected to expand by 20.9% annually until 2025]. These holidays focus on improving physical, mental, and spiritual health, offering activities such as yoga, meditation, spa treatments, fitness programs, and nutritional workshops. A wellness holiday is a structured program designed to promote overall well-being, typically taking place in serene environments away from daily stressors. These retreats aim to leave participants feeling rejuvenated and refreshed, often combining elements of relaxation, self-care, and personal development.

The Rise of Self-Catering Complexes in Wellness Tourism

Self-catering complexes with leisure facilities are thriving in the wellness holiday niche for several reasons:

Personalisation

Europeans increasingly seek personalised services in their wellness experiences. Self-catering accommodations allow guests to tailor their meals and schedules to their specific needs and preferences.

Holistic approach

Many wellness tourists desire a combination of physical, mental, and spiritual health practices. Self-catering complexes with diverse leisure facilities can cater to this holistic understanding of wellness.

Flexibility

These accommodations offer guests the freedom to participate in organized activities or create their own wellness routines, aligning with the trend of customizable wellness experiences.

Cost-effectiveness

While some wellness travellers are willing to spend more, self-catering options can provide a more budget-friendly alternative for those seeking extended stays or frequent wellness breaks.

Privacy and escapism

Self-catering complexes often offer a sense of privacy and the opportunity to escape busy city life, which aligns with many wellness tourists’ desires.

Combination with other travel trends

These facilities can easily incorporate elements of eco-friendly tourism and adventure travel, appealing to a broader range of wellness-minded travellers.

Escape to a world of relaxation and rejuvenation with The Resort Alliance. Many of our partner properties boast exceptional leisure facilities, designed to soothe your mind, body, and soul. Indulge in a variety of spa treatments at select locations, each offering a unique and pampering experience.

For those seeking the ultimate in luxury, The Langdale presents a state-of-the-art spa, complete with a comprehensive menu of self-service therapies and expert therapists. Immerse yourself in a haven of tranquillity and emerge feeling refreshed and revitalised.

Alternatively, discover a haven of wellness at Sutton Hall. Two apartments features dedicated wellness rooms, designed to promote serenity and well-being. Unwind in the comfort of your own private sanctuary, complete with specially filtered air to purify and refresh, calming mood lighting to soothe your senses, and the gentle melodies of piped music therapy to ease your mind. Sink into the embrace of a massage chair and let your cares melt away. Sutton Hall also has a 1-mile woodland and nature walk on-site. 

Whether you choose to unwind in a state-of-the-art spa or your own personal wellness haven, The Resort Alliance offers a truly restorative escape. Check out each resort to see what wellness-related facilities they have to offer. 

Research sources

[1] https://www.cbi.eu/market-information/tourism/wellness-tourism/market-potential

[2] https://www.euronews.com/travel/2023/08/27/wellness-tourism-is-booming-but-whats-behind-the-trend

[3] https://www.responsibletravel.com/holidays/wellness-holidays/travel-guide

[4] https://blog.blacklane.com/travel/the-growing-trend-of-wellness-holidays/

[5] https://www.healthandfitnesstravel.com/blog/what-is-the-difference-between-a-wellness-retreat-and-a-wellness-tour

[6] https://www.nationalgeographic.com/travel/article/wellness-travel-rewilding-yoga-pilgrimages

[7] https://www.hotelcontractbeds.co.uk/blog/what-is-a-wellness-retreat

[8] https://globalwellnessinstitute.org/what-is-wellness/what-is-wellness-tourism/